1. “Elements” are parts that form a whole, or components that form a physical object. This concept ties in perfectly with the client’s mission: their services (or elements) create a working experience that is unique every time, and in symbiosis with the designer, helping them to create their products (or the whole).

2. So to give a visual expression to this concept in the logo, I decided to use a font with geometric lines that conveyed the idea of the design medium, with the distinctive curve placed above the crossing of the “t” bringing a more distinctive, elegant touch. The font was then developed so as to create separate components from the various letters, able to come together to create the body of the logo. This is how we obtained the parts that come together to form a whole.

3. A study was also conducted on the geometric shapes deriving from the logo, functional to visual communication.